events calendar
Ongoing And Special Events!
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Building Your Brand
June 4 @ 12:00 pm - 1:30 pm PDT
Free
This is one of our free panels each month open to the public. we invite guest panelists to share their experiences, insights, tips and strategies that they have found to be effective in their professional or personal lives when tackling the featured topic for the month.
Building Your Brand in The Legal Profession
This conversation will explore what personal branding really means in a legal context, from defining your expertise and values to increasing visibility in authentic, career-aligned ways. Panelists will share guidance on leveraging thought leadership, networking with purpose, using social media strategically, and building credibility without self-promotion that feels forced or inauthentic.
Panelists
Bobbie L.A. Brown is an intellectual property and contracts attorney, educator, and founder of LAB LAW, PLLC, a boutique firm dedicated to protecting creatives, founders, artists, and cultural brands as they build, scale, and retain ownership of their work. Her work sits at the intersection of law, culture, and strategy, advising clients on intellectual property, contracts, licensing, AI, creative ownership, and the legal infrastructure supporting sustainable brands. Through her educational platform, Creative Conduct ™, Bobbie is known for translating complex legal concepts into culturally relevant conversations about ownership, visibility, and power in the creator economy. In addition to her legal practice, Bobbie serves as Executive Director of Young New Yorkers,
where she leads arts-based and restorative-justice initiatives that support young people throughout New York City. Bobbie regularly speaks about branding, creator rights, intellectual property, and the evolving relationship among culture, technology, and ownership. https://www.linkedin.com/in/bobbieb/
Rachel Lee is an Artist, Designer & Co-Founder of Neo Genesis, a visual branding agency for creatives & misfit entrepreneurs who are ready to own their weird, and (finally) rock it online. Rachel believes that there’s no better way of marketing yourself than actually BEING yourself, and she helps her clients with doing just that with her signature, 1-week visual brand sprints and website packages where she takes everything that’s awesome about her clients, and packaging it in a form that people can actually SEE. Outside of business hours, you’ll find Rachel doodling on her iPad, blasting EDM on a run, or getting cozy with her cat. https://www.linkedin.com/in/racheltylee/
Rocky McKay didn’t wait long to start doing things his way. He changed his name at age 6, and not much has changed since. A natural performer with an early passion for art and music, Rocky has never been comfortable with the status quo. That restless energy led him to study film, music, psychology, and anthropology, ultimately earning a degree in Interdisciplinary Studies. He graduated Cum Laude (be cool) from Arizona State University’s Sandra Day O’Connor College of Law. In law school, Rocky found his two callings: criminal defense and IP law. He served on the executive board of the Sports and Entertainment Law Journal and as president of Law Students for the Arts. After graduating, he honed his litigation and intellectual property skills at Lewis Roca before founding his own firm, bringing those same skills to the people. https://www.linkedin.com/in/joseph-mckay-857774208/
Kayla Sterner has always been a natural leader and freethinker with an attitude problem in the best way. This has led many to say that she has cult leader energy. In her early years, Kayla attended spy training where she underwent special espionage, interrogation, and persuasion techniques (yes, this is real). She studied international relations at the University of Denver. Kayla pivoted to the private sector, applying her skills to business and marketing. She began her career wearing many hats and managing complex real estate deals until eventually ending up as the director of marketing. After spending over a decade in corporate life, Kayla started her own fractional marketing agency, aptly named The Kult Leader, through which she serves as a fractional CMO and Brand Consultant for Retrograde Legal, and provides branding and marketing support for several other businesses. In Kayla’s free time, she loves to dive into new worlds through her books and is very politically active.
Lani Shaw is an ICF certified executive coach focused on supporting professionals as they position themselves for promotion and assisting them with developing sustainable systems to prevent burnout. Lani also consults on leadership development, employee engagement, wellness and other career related topics. In addition to being a coach, Lani is an attorney with twenty years of federal government experience and is a graduate of her agency’s executive leadership program, where she focused on expanding leadership skills, enhancing self-awareness, and strategic thinking. Lani is particularly skilled at building relationships, collaboration, and change management. Lani is a class of 2002 graduate of Hampton University, a class of 2005 graduate of Howard University School of Law, a member of Alpha Kappa Alpha Sorority, Inc and The Society, Inc. Lani serves as a Director of the Alfred Street Baptist Church Foundation, an organization dedicated to providing scholarships to deserving students. Lani is also a member of the National Bar Association, American Bar Association, and the International Coaching Federation. Lani firmly believes that “to whom much is given, much is required.” She is known for encouraging her coaching clients to “give themselves grace without lowering their standards.” You may subscribe to Lani’s YouTube channel for her weekly leadership and career development tips. https://www.linkedin.com/in/attylanishaw/
Who Can Attend & Fee
Public Event
FREE
Date & Time
Online Only via Zoom: Link will be provided in confirmation email
Thursday, June 4th, 2026
12pm-1:30pmPT/ 1pm-2:30pmMT/ 2pm-3:30pmCT/ 3pm-4:30pmET
About Koa Counsel
Koa Counsel empowers women in law to lead boldly, grow confidently, and thrive personally and professionally. Our members connect with mentors, peers, and opportunities that advance careers, strengthen leadership, and support overall well-being. Through dynamic programs, meaningful discussions, and inspiring experiences, Koa Counsel provides the tools and community women need to excel. Join us to learn, collaborate, and rise together—because when women in law thrive, the entire profession moves forward.
Bold. Brave. Beyond the Bar.